JOB DESCRIPTION AND PERSON SPECIFICATION

COMMERCIAL DIRECTOR (FAIRPLAY EMPLOYER) – MATERNITY COVER

Salary:

 £52,015
Working Hours:

 35 hours per week
Location/Base:

 Home-based
Contract:

12-month Fixed Term Contract (February 2023 to January 2024)
Flexibility: All Chwarae Teg roles are offered on a flexible basis due

to our agile working model
Closing Date:

17:00 Wednesday 21st December 2022

Are you a dynamic and commercially focussed leader, with passion, agility, and the determination to help grow our business and champion our mission across Wales?

Chwarae Teg is a registered charity, our vision is for a fairer Wales where all women can achieve and prosper. FairPlay Employer is a commercial start-up, with bold growth ambitions, which draw on the rich heritage of Chwarae Teg’s pre-eminence in inspiring, leading and delivering gender equality in Wales.

We currently have a vacancy for a Commercial Director to lead our FairPlay Employer project.

FairPlay Employer:

  • works with Businesses and Leaders across the UK
  • steers culture change to eradicate stereotypical thinking, behaviours, and systemic inequalities
  • supports leadership development across organisations
  • drives equality-driven and inclusive leaders
  • engenders well-being.

This role holds a key position within Chwarae Teg, with strategic oversight and operational accountability for FairPlay Employer’s commercial activity.

The role focuses on:

  • embedding the commercial growth strategy
  • ensuring the commercial goals are delivered
  • growing income and developing new products
  • identifying and growing the capability required to ensure the long-term sustainability of FairPlay Employer.

We are seeking an influential and diligent leader with experience of strategic planning, stakeholder management, developing commercial relationships and overseeing operational delivery to meet agreed targets, budgets, and client expectations.

Remote Working

All roles within Chwarae Teg are home-based and facilitated by the provision of a company laptop and mobile phone to be used for work purposes. We expect this role to predominantly be carried out virtually, however the role will also involve some travel and collaborative teamwork.

Equality and Diversity

Chwarae Teg are proud of our inclusive and equitable practices. We have put the principles of human rights, equality, fairness, dignity and respect at the heart of our values. We welcome applications from individuals regardless of age, marriage (including equal/same sex marriage) and civil partnership, sexual orientation, sex, gender identity, disability, race, religion or belief or pregnancy/maternity.

We are committed to improving the diversity of our workforce and therefore seek to interview all applicants from Black, Asian and other ethnic minority backgrounds, as well as disabled people, who opt to apply via our guaranteed interview scheme. An interview is determined upon the information provided to us within the ‘The Role and You’ section of the Chwarae Teg application form.

Employee Benefits

We encourage our employees to take advantage of the great range of benefits we offer:

  • Agile Working for a healthy work / life balance
  • Generous Annual Leave (40 days per annum based on a 5-day working week)
  • Learning & Development provision
  • 7% employer pension
  • Westfield Health Cash Plan
  • Total Mental Health support
  • Generous Company Sick Pay
  • Enhanced Family Leave

Context

Chwarae Teg is the charity inspiring, leading and delivering gender equality in Wales. Since 1992 we have been working to ensure that women in Wales can enter the workplace, develop their skills and build rewarding careers. Our vision is for a fairer Wales where all women achieve and prosper. Our projects and activities contribute to this vision by supporting individuals, employers, people and organisations with influence, to behave in a way that enables women to achieve their goals focussed in three areas:

  • Women in the Economy – a fairer Wales where all women achieve and prosper across all sectors and all levels in the economy
  • Women Represented – a fairer Wales where all women are visible and influential across all sectors of the economy, society and in public life
  • Women at Risk – a fairer Wales where all women are empowered to achieve their potential, regardless of their background, social status or geographic location

FairPlay Employer was established in 2018 to assist Chwarae Teg’s goal to become more self-sufficient following the change to funding sources and opportunities. FairPlay Trading Ltd was set up in April 2020, supporting the organisation to diversify its income streams, going further to achieve this objective, widening the scope of the work we can deliver to clients while maintaining our core mission and values. All profits from FairPlay Trading Ltd are reinvested into the charity to support its charitable objectives.

FairPlay Employer’s mission is to “eradicate inequalities in the workplace” and it does this through:

  1. FairPlay Award - access to best practice EDI resources, including diagnostic & benchmarking, personalised change programs, best practice reports, webinars, bespoke consultancy support, dedicated Account Manager, nomination & invitations to Womenspire, “Company of the Year” award

  1. FairPlay Employer Leadership - creating inclusive leaders, who focus on maintaining effective teams, where every team member feels they belong.

  1. FairPlay Employer Solutions - bespoke consultancy solutions services empowering organisations with best practice for inclusive growth and development for their workforce.

Purpose of the role:

The Commercial Director holds a key strategic position within Chwarae Teg, with strategic oversight and operational accountability for FairPlay Employer’s commercial activity. The role focuses on embedding the commercial growth strategy, growing income (and surplus raising activities), and identifying and growing the capability required (people and organisational) to ensure long-term sustainability of FairPlay Employer.

The Role

Specifically, the Commercial Director will:

  • Control, direct and manage an ambitious commercial strategy and commercial development for Charity based on the commercial intent of Chwarae Teg
  • Defining and implementing a clear commercial strategy and a robust commercial plan to shape and deliver the agreed annual budgets
  • Reporting to the Chwarae Teg and FairPlay Trading Board of Trustees on the progress and continued development of the Commercial Strategy and plan.
  • Setting the annual budgets and targets for FairPlay Trading and reporting on these continuously to SLT and the Boards, as well as maintaining pipeline forecasting reports.
  • Develop and implement new income streams aligned to the commercial strategy
  • Effectively lead and develop the commercial team to ensure they deliver agreed budgets and meet client expectations
  • Representing the organisation in negotiations with key strategic customers; establishing and maintaining effective formal and informal links with customers, relevant key decision makers and other stakeholders
  • Be the primary point of contact for all commercial related activities
  • Work with communications and marketing to create the commercial narrative for internal and external audiences
  • Work in collaboration with other departments where required to implement the commercial strategy
  • Be an active participant of the senior leadership team
  • Support the CEO and senior leadership team in creating a culture of commercial understanding across Chwarae Teg.

Strategic Development

  • Control, direct and manage our commercial strategy, ensuring we have a clear and deliverable plan to maximise income, surplus and client satisfaction.
  • Play an active role in the broader remit of the senior leadership team, understanding and contributing to the overall Chwarae Teg goals.
  • Develop new income streams aligned to the overall commercial strategy.

Stakeholder Management – internal and external

  • Work with other departments to ensure the successful delivery of the commercial strategy e.g. Marketing, Policy and Research.
  • Build strong internal relationships to be able to collaborate and influence.
  • Build extensive external networks with private and public sector organisations and umbrella bodies to facilitate business development.

Client

  • Overall responsibility for creating, developing and managing successful external commercial relationships.
  • Ensure the delivery of excellent products and services to meet client expectations.
  • Create a client centric organisation and process, utilising technology where possible to create a smooth client journey.

Operational Delivery

  • Lead and develop the commercial team to deliver all agreed targets and budgets – business development, account management and delivery.
  • Attend and speak at events (including evenings and weekends) to build networks and brand awareness.
  • Monitor the external environment and competitor activity to anticipate any issues and take steps to mitigate any financial impact.
  • Deputise for the Chief Executive at appropriate events, presentations and meetings.

Person Specification

All Chwarae Teg staff are expected to commit to and exhibit values, attitudes and behaviours that contribute positively to our vision and mission and the values set out in the organisational Values (see annex 1).

To carry out this role effectively, it is essential that the post holder:

  • Has a relevant degree, professional qualification or experience
  • Proven track record of success in a senior level; general, or commercial, management role
  • Demonstrable experience of developing and implementing commercial best practices, that maximize profitable revenue and deliver attractive margins
  • Commercially astute, articulate, technically strong, dynamic, insightful and influential leader with the ability to operate at both a strategic and an operational level
  • Prepare plans, budgets and progress reports. Develop goals, objectives and priorities and assign to the team.
  • Excellent communication, interpersonal and negotiation skills, an ability to build effective commercial relationships with external stakeholders at a senior leadership/board level.
  • Ability to collaborate, build relationships and influence internal stakeholders.
  • A passion for driving commerciality through the organisation to continue the cultural shift to a more self-funded charity model.
  • Understands the relationship between and implications of the development of a commercial trading arm within a charity.
  • Produce business narrative and conduct market analysis including Identifying gaps, risks and issue resolution
  • Keep abreast of market and industry trends, customer strategies and competitors activity
  • Identify unexpressed customer needs and potential products and/or services to meet those needs
  • Experience of effectively using a CRM system to manage, report and optimise the sales process, utilising data analysis for continuous improvement, strategy and product evolution.
  • Has a network of senior contacts within private and public sector in Wales.
  • Commitment to the vision and mission of Chwarae Teg.

Desirable:

  • The ability to communicate in Welsh would be an advantage.

Annex 1:

Vision: A fairer Wales where all women achieve and prosper

Chwarae Teg Values:

We embrace and respect individuality. We recognise that diversity and true inclusion starts with self-awareness, self-development and commitment to change: WE ARE UNITED BY DIFFERENCE

We believe in breaking down barriers with determination, resilience and ambition. We are brave and courageous feminists, constantly evolving and making lasting difference: WE ARE UNSTOPPABLE

We know our stuff. What we do we do well. Our deeds speak louder than our words: WE ARE THE EXPERTS

We believe in inspiring and encouraging others. We believe in giving people the respect, belief and tools they need to succeed: WE ARE EMPOWERING CHANGE MAKERS

We build partnerships and networks. We know that by working together we achieve more powerful results: WE ARE COLLABORATIVE